Work
Projects built around perception shifts, not just presentation.
Each case study ties the visual system back to a real commercial moment: better shelf presence, stronger launch confidence, clearer trust, or a more premium read the customer can feel immediately.
Project scope
Meridian Reserve / Spirits
The relaunch increased distributor confidence, created a more premium unboxing experience, and gave the team a system for future limited releases.
+31%Launch sell-through
01
Meridian Reserve
+31%
Launch sell-through
02
Luma Clinics
7 sites
Location rollout
03
Atlas Roastery
+22%
Subscriber conversion
Archive
Browse the wider project archive by category.
Filter by practice area to see how the same level of discipline adapts across packaging, identity, campaign, and digital work.
Packaging
Meridian Reserve
Spirits
+31%
Launch sell-through
Meridian Reserve
A premium bottle and launch system that shifted Meridian from artisan brand to collector-grade shelf presence.
Identity refinement
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Identity
Luma Clinics
Wellness
7 sites
Location rollout
Luma Clinics
A full identity system for a modern clinic group balancing medical trust with a more human aesthetic.
Identity system
View case study
Campaign
Atlas Roastery
Food & Beverage
+22%
Subscriber conversion
Atlas Roastery
A campaign system for a subscription launch that turned a quiet product update into a distinctive brand event.
Campaign art direction
View case study
Digital
Cinder Studio
Furniture
+27%
Homepage engagement
Cinder Studio
A digital-first art direction system for a furniture brand moving upmarket with a sharper point of view.
Homepage art direction
View case study
Identity
Vale Partners
Professional Services
-35%
Proposal turnaround
Vale Partners
A restrained rebrand for a consultancy that needed more authority and less corporate sameness.
Identity refresh
View case study
Campaign
Solstice Sounds
Culture
+19%
Pre-sale pace
Solstice Sounds
A campaign identity for a city festival that needed to feel elevated without losing energy.
Festival campaign system
View case study