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Campaign / Atlas Roastery
Atlas Roastery
A campaign system for a subscription launch that turned a quiet product update into a distinctive brand event.
Project scope
Atlas Roastery / Food & Beverage
The team launched with a coherent set of visuals for paid, organic, landing, and retention channels without scrambling for last-minute design.
+22%Subscriber conversion
+22%
Subscriber conversion
38
Launch assets
8 weeks
Content reuse
Challenge
What needed to change.
Atlas had a compelling product story but lacked a campaign system strong enough to support launch content across channels.
Approach
How the system was built.
We created a modular campaign language rooted in movement, ingredient storytelling, and a stronger offer hierarchy.
The team launched with a coherent set of visuals for paid, organic, landing, and retention channels without scrambling for last-minute design.
Project scope
Deliverables shaped into one coherent system.
The project was not treated as isolated assets. The deliverables were designed to work as a single visual shift across launch and rollout.
Campaign art directionLanding page visualsEmail creativeSocial motion toolkit
Frame 01
Atlas Roastery
Launch storyboards
Frame 02
Subscription landing visuals
Frame 03
Motion snippets for social
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