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Identity / Luma Clinics
Luma Clinics
A full identity system for a modern clinic group balancing medical trust with a more human aesthetic.
Project scope
Luma Clinics / Wellness
The brand became easier to deploy across locations, web touchpoints, and patient-facing material without design drift.
7 sitesLocation rollout
7 sites
Location rollout
2 weeks
Team adoption
24 assets
Template library
Challenge
What needed to change.
Luma needed a brand language that felt refined and credible without slipping into cold healthcare clichés.
Approach
How the system was built.
We designed a system around editorial typography, soft geometry, and a warmer content rhythm that gave the clinics a more welcoming presence.
The brand became easier to deploy across locations, web touchpoints, and patient-facing material without design drift.
Project scope
Deliverables shaped into one coherent system.
The project was not treated as isolated assets. The deliverables were designed to work as a single visual shift across launch and rollout.
Identity systemClinic signageMarketing collateralWebsite visual direction
Frame 01
Luma Clinics
Editorial grid system
Frame 02
Patient welcome collateral
Frame 03
Environmental branding
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