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Digital / Cinder Studio
Cinder Studio
A digital-first art direction system for a furniture brand moving upmarket with a sharper point of view.
Project scope
Cinder Studio / Furniture
The new direction gave the ecommerce experience more confidence and made campaign content feel recognizably Cinder.
+27%Homepage engagement
+27%
Homepage engagement
+14%
PDP depth
16
Creative templates
Challenge
What needed to change.
Cinder had quality products but a visual presentation that felt flat next to newer premium competitors.
Approach
How the system was built.
We rebuilt their digital visual language around contrast, material close-ups, and a slower editorial tempo.
The new direction gave the ecommerce experience more confidence and made campaign content feel recognizably Cinder.
Project scope
Deliverables shaped into one coherent system.
The project was not treated as isolated assets. The deliverables were designed to work as a single visual shift across launch and rollout.
Homepage art directionPDP visual systemEditorial templatesSocial content kit
Frame 01
Cinder Studio
Material-led homepage hero
Frame 02
Editorial product frames
Frame 03
Campaign crop system
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