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Campaign / Solstice Sounds
Solstice Sounds
A campaign identity for a city festival that needed to feel elevated without losing energy.
Project scope
Solstice Sounds / Culture
The refreshed campaign language gave organizers a stronger annual platform for artist reveals, outdoor media, and digital promotion.
+19%Pre-sale pace
+19%
Pre-sale pace
Full kit
Channel consistency
44
Campaign asset count
Challenge
What needed to change.
The festival had audience recognition but a fragmented visual system that weakened each season's announcement.
Approach
How the system was built.
We created a kinetic identity framework that paired high-contrast type with flexible color transitions and motion cues.
The refreshed campaign language gave organizers a stronger annual platform for artist reveals, outdoor media, and digital promotion.
Project scope
Deliverables shaped into one coherent system.
The project was not treated as isolated assets. The deliverables were designed to work as a single visual shift across launch and rollout.
Festival campaign systemPoster setMotion assetsSocial rollout kit
Frame 01
Solstice Sounds
Festival poster suite
Frame 02
Reveal motion frames
Frame 03
City-wide OOH mockups
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