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Identity / Vale Partners
Vale Partners
A restrained rebrand for a consultancy that needed more authority and less corporate sameness.
Project scope
Vale Partners / Professional Services
The firm gained a stronger visual stance for proposals, website content, and event materials.
-35%Proposal turnaround
-35%
Proposal turnaround
100%
Template adoption
12
Sales enablement assets
Challenge
What needed to change.
Vale wanted to look more established to enterprise clients without losing its founder-led character.
Approach
How the system was built.
We introduced a disciplined typographic system, muted palette, and presentation framework built for trust and clarity.
The firm gained a stronger visual stance for proposals, website content, and event materials.
Project scope
Deliverables shaped into one coherent system.
The project was not treated as isolated assets. The deliverables were designed to work as a single visual shift across launch and rollout.
Identity refreshPresentation systemWebsite visual languageProposal templates
Frame 01
Vale Partners
Proposal deck language
Frame 02
Consulting brand details
Frame 03
Event collateral set
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